The platform is rolling out a fresh option that permits them to lessen the volume of AI-made media appearing in their feeds. This move comes as the platform disclosed that it now features in excess of 1 thousand million AI-generated clips.
Pilot Phase and Launch
The new functionality is being tested over the following weeks before a global rollout. This advancement comes amid a surge in AI-generated material, driven by recent AI video creators.
The Broader AI Trend
It has been noted that approximately a tenth of the most rapidly expanding content creators on a popular video site only show clips produced artificially. A considerable share of this output is classified as low-quality AI content, a label for poor-quality, factory-style content that is often absurd or bizarre.
“We know from our community that a lot of users like content made with AI tools, including AI artwork to science explainers, and we aim to offer the community the power to increase or decrease of that, based on their own preferences,” said a spokesperson.
Scale of AI Content
TikTok announced that there are currently over a billion videos on its network tagged as AI-generated. Overall, over 100 mn videos are added to the platform every day, making AI-generated material a relatively small part of its total content library.
User Control Features
Users will be in a position to decrease or raise the volume of AI content they watch by using the “manage topic” setting in the app and choosing the AI content topic. Other topics that currently be controlled under the tool cover current affairs, style, cosmetics, and dance.
AI Disclosure Rules
The platform’s rules mandate users to label convincing artificially created content, and it forbids malicious AI impersonations of celebrities or crisis events. Any realistic artificial content that is unmarked can be removed under its community policies.
Additionally, the service will from now on apply an AI-generated label to content made using its proprietary AI systems, or flagged by an cross-platform project for spotting AI-generated material. This action is aimed to stop users from trying to circumvent the tagging system.
Responsible AI Funding
The platform is additionally introducing a $2m awareness program for professionals and institutions to develop informative material about responsible artificial intelligence. This project will support non-profit groups dedicated to training coding and technology.
Content Safety Approach
The video-sharing app has supported its safety measures, following controversy over plans to make redundant hundreds of safety staff in the UK. It is set to cut 439 jobs in its trust and safety division in London, with worker representatives and internet security professionals voicing alarm that people are being substituted by machine-led review.
A senior executive explained that people-led review would remain essential, but AI can protect employees by removing the most graphic content ahead of it is viewed by humans. TikTok stated a notable drop in explicit and harmful content reviewed by human moderators over the past year due to the use of its AI tools.
We believe it is crucial to combine people and machines to ensure user safety,” the executive stated. “We’ll have staff as involved in the system, but we further consider it’s extremely critical to limit contact with unsafe media as swiftly, which is the area in which a extensive automated help is really helping us work at speed.”
